If you are planning to watch the new Agneepath Movie get ready to Expect High  as many as five forthcoming movies as the trailers of 'Ek Main Aur Ekk Tu', 'Talaash', 'Rowdy Rathore', gent Vinod' and 'Tezz' will release alongside the Hrithik's starrer when it comes out Jan 26.

'Attaching trailers releases is effective due to the eyeballs the weekend generates, and in this case, it’s a long week End day due to the Republic Day holiday. But it can only be leveraged if there is exhibitors support,' the film’s producer Karan said in a statement.

Sunil Punjabi, CEO Of Cinemax India Ltd, points out that over the last three months 'Agneepath' has built up consumer expectations. Therefore, he feels it is the right platform for these movies to showcase their 1st looks as they will be able to reach out to a wider audiences.

'The marketing team is follows the Big Bang theory, hit as many eyeballs as you can at the same time,' said Punjabi.

It is being said that Saif Ali Khan with kareena and Venus are paying theatres to screen trailers of 'Agent Vinod' and 'Tezz'. Punjabi supports the trend as he feels it provides a good business opportunity.

“With a film like ‘Agneepath’, the regular add volumes are up by almost 15 times, so we would be losing out on revenue if we had to accommodate these trailers for free(0) . But by charging a nominal rate, which is one-fifth of what we had charge the advertisers, we have created a win-win situation for exhibitors, distributors and producers,” he said.

Directed by Karan Malhotra, “Agneepath” is the remake of the 1990 film which was directed by Mukul and produced by late filmmaker Yash Johar and whose son Karan Johar has made the new version.

by.v.vinod kumar